Aiure is an ecological design brand which just launched its first product collection called Nature First, a homecare line of cleaning products made with soap berries from the Himalayas - ‘Mother Nature’s soap'!

Nature First’s proprietary extraction process concentrates the power of wild-harvested soap berries for effective cleaning that is safe for all materials and the most sensitive skin, without introducing harmful residues into the environment. Their laundry pod is your new cleaning essential for all fabrics...skip the fabric softener and dryer sheets!

Together, let’s #putnautrefirst .


See Nature First by Aiure Catalog HERE

For further product information please email:

Sales@theplantlore.com